888.com Returns to the Darts Arena

888.com has been secured as sponsor of Premier League Darts by the Professional Darts Corporation. The 888.com Premier League Darts, featuring eight stars of the sport, began last Thursday at The O2 in London and will travel around the UK for 15 successive Thursday nights, culminating in the championship play-off in Wembley Arena on May 19th.
Over 80,000 fans are expected to attend the event, which was won by Phil Taylor last May when he hit an historic two nine-darters in the final against defending champion James Wade.
“We are delighted to welcome 888.com back into darts as the title sponsor for the Premier League Darts,” said PDC Chairman Barry Hearn. “This tournament has emerged as the biggest indoor sporting event in the country in recent years and we look forward to welcoming a record number of fans to the country’s 15 biggest arenas.”
888.com previously sponsored the inaugural Premier League Darts season in 2005, which was won by Phil Taylor when he defeated Colin Lloyd in the final in Manchester. Adi Soffer, Managing Director of 888.com, said: “Over the years the Premier League Darts has grown substantially and now with an international reach we feel it’s the perfect time to align our brands again.”