Aberdeen Asset Management Sponsors Cowes Week, WSM Appointed To Activate

Sponsorship agency, WSM Sponsorship, has been appointed to activate Aberdeen Asset Management’s sponsorship of the UK sailing regatta Cowes Week which was announced this week. Cowes Week, now bearing the official title Aberdeen Asset Management Cowes Week, is one of the world’s best-known sailing regattas with a heritage dating back to 1826.

One immediate benefit of the sponsorship will be a reduction in race entry fees, a move that will be welcomed by the 1,000-strong Cowes Week racing fleet. Other new developments are in discussion and will be announced over the coming months.

Commenting on the announcement, Andrew White, Chief Executive of WSM Sponsorship said, “We are delighted to work with one of the UK’s leading financial services brands and as our partnership enters into its tenth year, Cowes Week is an exciting new addition to Aberdeen’s sponsorship portfolio. The historic regatta is one of the UK’s leading events and it will provide a great platform for WSM to help build Aberdeen’s brand and business.”

Martin Gilbert, Chief Executive of Aberdeen Asset Management added, “We are delighted to have appointed the team at WSM Sponsorship to activate our first major global sailing event. The Aberdeen Asset Management Cowes Week looks set to be a tremendous success and we have every confidence in the team at WSM sponsorship to help us deliver this world class event.”