Allianz Aligns With Saracens

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Financial service provider Allianz has signed as Saracens rugby club’s main club sponsor. The north London club’s new home ground in Hendon will be named Allianz Park.

Clement B. Booth, Member of the Board of Management, Allianz Group said:

“Saracens and Allianz are an excellent fit and I am excited about the potential the partnership brings for us both. For example, the club shares Allianz’s strong corporate social responsibility ethos. The work Saracens does with the local community is particularly impressive.”

He added: “Sport is an international language that brings together people from all walks of life. This is why Allianz is heavily involved in sport sponsorship around the world. Allianz Park is the latest member in the worldwide Allianz Family of Stadiums joining the Allianz Arena in our company’s home town of Munich, the Allianz Stadium in Sydney and the Allianz Riviera stadium in Nice.

“I am convinced that this partnership of all major Allianz entities in the UK will certainly help to raise Allianz’ profile and brand recognition in the UK. There is also a strong emotional aspect to being the naming rights partner of a sport stadium – for a non-tangible brand like Allianz, it quickly becomes the “home of the brand” and a place of corporate pride for our employees.”