anCnoc Highland Single Malt Whisky Develop Visual Arts Campaign

anCnoc Highland Single Malt Scotch Whisky has revealed an extension of its brand campaign focusing on the visual arts with the aim of providing a contemporary experience of whisky for modern day drinkers.  Developing its long-standing programme of arts activity, anCnoc is working with contemporary galleries on high profile visual art exhibitions and events, with the objective to enhance the brand’s visibility and appeal amongst arts audiences.

The campaign builds on anCnoc’s grass roots involvement with arts organisations, refreshing existing partnerships with new elements of activity and working with several new galleries in Glasgow, Edinburgh and Aberdeen.

In Glasgow, anCnoc is working with famed performance venue The Arches to sponsor their prestigious graduate award for visual artists, Blackbox.  The sponsorship realises an artist residency within the Arches, with the winner of the award creating a groundbreaking visual artwork, due to be revealed as part of The Arches Live festival this September.  anCnoc also sponsors gallery exhibitions at renowned cultural landmark The Tron Theatre, within the newly unveiled anCnoc Long Gallery exhibition space. anCnoc Long gallery exhibitions are curated by Glasgow Print Studios, with the brand’s bespoke illustrations framing artist’s work. anCnoc has also forged a new partnership with Glasgow Print Studios themselves, providing sampling for exhibition openings and First Thursday events, which are part of a late night opening across the renowned Trongate 103 arts complex.

In Edinburgh, anCnoc continues to work with The Fruitmarket Gallery, while new partners include Stills Gallery and Collective with sampling activity at their opening nights. Paying testament to the location of anCnoc’s distillery at Knockdhu near Huntly, anCnoc is also working with two new Aberdeen based galleries, leading contemporary art space Peacock Visual Arts and Project Slogan.

Gillian Gibson, anCnoc Brand Manager, commented: “anCnoc is a refreshingly modern brand, and our focus is to outreach to contemporary whisky drinkers. Visual arts provide us with an exciting platform to do so and we are delighted to announce our enhanced involvement and support for so many of Scotland’s leading arts organisations.”