Asahi Super Dry arrives in Manchester to celebrate launch of global partnership with City Football Group

Japan’s top-selling beer beer Asahi Super Dry is a new Global Partner of City Football Group - including reigning Premier League Champions Manchester City. The deal sees Asahi Super Dry become the new Official Beer Partner of four City Football Group clubs - Manchester City, Melbourne City, Yokohama F. Marinos, and Sichuan Juiniu, all of which will serve Asahi Super Dry from the beginning of their respective seasons.

The brand will receive presence across perimeter LED boards, on social and within the stadia.

Ahead of the first Manchester City home match of the season, City players Shaun Goater and Shaun Wright-Phillips skippered ‘The Pride of Manchester City’ with a shipment of Asahi Super Dry beer down the Manchester Ship Canal.