Barclaycard Signs To Thames Festival For Fifth Year Running

Barclaycard has signed up for the fifth year running to sponsor London’s largest free festival, The Mayor’s Thames Festival in 2011. The festival attracted over 825,000 people in 2010. This year, the festival will take place on 10th and 11th September, on the river, roads, bridges and public open spaces between the London Eye and Tower Bridge.

Barclaycard first sponsored the festival in September 2007 to coincide with the launch of the Barclaycard OnePulse card. Following the success of that campaign, Barclaycard then renewed its sponsorship in 2008, 2009 and 2010.

Dan Mathieson, Head of Sponsorship at Barclaycard said: “We are delighted to continue our partnership with the Mayor’s Thames Festival - it’s wonderful to be associated with this truly memorable event that just gets better and better, and that Londoners enjoy so much”. 

Adrian Evans, the festival director, said: “We are delighted to continue our partnership with Barclaycard for another year. It is a great link for both partners, and ensures that London’s largest free festival will be even more spectacular in 2011”.

The Mayor’s Thames Festival is delivered by the Thames Festival Trust, a not-for-profit charitable trust with an independent board of trustees.