Birmingham Museums Appoints Four Communications

Birmingham Museums has appointed Four Communications to promote the opening of its new Thinktank Science Garden, the first capital development project to launch under the organisation.

The Science Garden is the first of its type and scale in the UK and one of only a few in the world, and forms part of the larger Eastside City Park, the first major new city centre park in Birmingham for more than 100 years.

Featuring three fun zones and 42 specially designed exhibits, the permanent interactive outdoor exploration space encourages visitors of all ages to get ‘bodies on’ with science while learning how engineering, mechanics and transportation have shaped Birmingham and the world.

Caroline Durbin, Thinktank & Birmingham Museums PR Manager, said: “After three years in development we are looking forward to welcoming visitors to the new Science Garden, a major addition to the existing museum. With this in mind we have briefed Four Communications to raise the Science Garden’s profile, position it as a daytrip of choice and in particular promote the strong educational offering to a target audience of teachers and parents through national and specialist media.”

Birmingham Museums was established last year to govern and manage the museum sites and collections owned by Birmingham City Council and Thinktank, Birmingham’s Science Museum.  Its £2.8 million Thinktank Science Garden project is supported by Biffa Award, Millennium Point Trust and a range of other charitable trusts and foundations including the Wellcome Trust.

The communications campaign will be run by Four Sports, Arts & Sponsorship, part of Four Communications Group, which provides cultural communications and consultancy services to sponsors, sports and arts organisations, venues and bids. The team has worked with clients including the British Library, Oxford Literary Festival and London Transport Museum.