brandRapport Lands PrimeLocation.com Ashes role

Sports and entertainment agency brandRapport has been appointed by property website PrimeLocation.com to manage  sponsorship as official ground partner for this summer’s Ashes Series.

The agreement gives the online property brand extensive branding, experiential, hospitality & marketing rights.

brandRapport will oversee the sponsorship from its London office, undertaking an experiential and digitally focused campaign which will drive brand engagement for 

Commenting on the appointment, brandRapport’s Managing Director, Andy Kenny said, “We are delighted PrimeLocation.com, a forward-thinking, innovative brand, has recognised our experiential and digital expertise to support them in creating an Alex Chesterman, Founder & CEO of Zoopla Property Group, which owns PrimeLocation.com said, “The Ashes provides us with a strong platform and opportunity over the coming months for the PrimeLocation.com brand. brandRapport’s insight, approach and creativity was exactly what we were looking for from an agency.”

brandRapport has a long history of working in cricket and with the ECB.  PrimeLocation.com is the fifth ECB partner which the agency works with, and along with Jaguar and Buxton is the agency’s third Ashes partner for 2013.