British Weight Lifting Appoints International Sporting Consulting As Sponsorship Agency

British Weight Lifting (BWL) has appointed International Sports Consulting (ISC) to develop and manage a range of brand sponsorship opportunities for the governing body.

The partnership between BWL and ISC will give brands the opportunity to access a variety of marketing assets and also promote a strategic association with British Weight Lifting, the UK’s official governing body for lifting sports.

Established initially as the British Amateur Weight Lifters’ Association (BAWLA) in 1910, British Weight Lifting is responsible for developing participation and performance across Olympic Weight Lifting and IPC Powerlifting in Great Britain. It has hundreds of Olympic Weight Lifting and Para-Powerlifting clubs in Britain, and registered members across the UK.

Olympic and Paralympic performance is a key objective for British Weight Lifting, however BWL also coordinates and facilitates the set-up, running and growth of club infrastructure from national, regional and sub-regional level, of all disciplines of lifting sports. This will see ISC source sponsorship opportunities for brands seeking to engage audiences from grassroots up to elite level athletes.