Carlsberg Fan Squad Goes Live At Wembley

The Carlsberg Fan Squad headed by comedian, Paddy McGuiness, football legend, Ian Wright and the voice of football, Jeff Stelling, will be joined by 1,000 England fans at Wembley Stadium tomorrow as England take on San Marino in the UEFA EURO 2016 qualifier. 

The Official Beer of the England Team Carlsberg has recruited 1,000 fans via a series of consumer promotions. Inspired by the summer’s TV advert, Carlsberg has recreated The Eternal Optimist, the pub that transformed the experience of watching football for a fan. 

The Eternal Optimist fan experience will see Paddy resume his position behind the bar, Jeff will resume his role of landlord whilst Ian will be on hand as The Eternal Optimist’s head of pub games. The Eternal Optimist fan experience will include a live set by the Lightning Seeds, pre-match food prepared by Tom Kerridge, and a DJ set by BBC Radio 1’s DJ Target to raise the temperature ahead of kick-off.    

The Carlsberg Fan Squad is a dedicated fan task force with the aim of amplifying fans’ enjoyment.  The Carlsberg Fan Squad aims to listen to fans, celebrate what’s great about football and understand what can be done to improve fans’ experiences.  

Dharmesh Rana, Carlsberg Senior Brand Manager, added:  “As the beer of football, we’ve earned the respect of fans.  The Carlsberg Fan Squad set out at the start of the year to listen to fans to understand what we could do to make football even better.  This insight helped us develop our TV campaign which is now being brought to life for 1,000 deserving fans at Wembley with the ultimate fan ‘Pop-up’!