Cazoo becomes title sponsor of World Darts Championship and agrees new multi-event darts deal

Online car retailer Cazoo is expanding its darts sponsorship portfolio to include the World Darts Championship along with the UK Open, Players Championship Finals and Masters. The new multi-year deal extends Cazoo’s partnership to eight key PDC tournaments and follows Cazoo’s existing partnership with the PDC in 2021 as the title sponsors for the World Cup of Darts, European Championship and Grand Slam of Darts.

Cazoo is also title sponsor of the upcoming Premier League, which begins in February and runs for four months with stars including World Champion Peter Wright, reigning champion Jonny Clayton and world number one Gerwyn Price competing in arenas across the UK, Ireland, Netherlands and Germany.