Chain Reaction Continues Friends Life Tour of Britain Sponsorship

Online bike story, Chain Reaction Cycles will continue its sponsorship of the Friends Life Tour of Britain, a partnership which began in 2012. The extension of Chain Reaction Cycles sponsorship of British Cycling's road cycling event will see riders again racing for the Chain Reaction Cycles Points Jersey this September, won most recently by Michal Kwiatkowski, a fortnight before he became World Road Race Champion.

The expanded partnership will also include Vitus becoming the Official Bicycle of the Friends Life Tour of Britain, and new jersey sponsorships in both the Friends Life Women's Tour and Pearl Izumi Tour Series, both of which events will now see riders also battling for the Chain Reaction Cycles Points Jersey.

Both events will also enjoy the same association with Vitus, as their official bike brand, while Chain Reaction Cycles will also benefit from a digital presence across all event websites, which will see greater content being shared between the races and the  Chain Reaction Cycles Hub.