Chime Communications Acquires Sports Business In Brazil

Chime Communications PLC has acquired 60% of Brazilian sports marketing firm ‘Golden Goal Sports Venues’. Golden Goal was set up in 2005 in Brazil by its two founding directors and major shareholders – Cadu Ferreira and Mauro Correa.  Following the transaction Cadu Ferreira and Mauro Carrea will each retain 20% of Golden Goal and will remain with the business. 
Golden Goal is involved in both sponsorship consulting and rights selling for major companies and sporting federations.  Its major clients include AC Milan, Petrobras, Flamengo, Botafogo and Banco do Brasil. 
Jim Glover, Chief Executive of the Sports Marketing Division of Chime Communications (CSM) said: “Sports marketing is growing rapidly in Brazil, and with the FIFA World Cup in 2014 and the Olympic Games in 2016 both taking place there, we are in a great position to capitalise on the opportunities around these major events.
“Golden Goal operates in Brand Consulting, Event Management, Hospitality Servicing and player management, therefore the opportunity to export our services from all around CSM is enormous”.
Other companies in the Chime Sports Marketing Division include Fast Track, Essentially, Stuart Higgins Communications, The Sport Business and pmplegacy.