Continental Tyres Is New Partner For FA’s National Football Centre

Continental Tyres is the latest  supporter to join forces with St. George’s Park, the National Football Centre in Burton-upon-Trent. Already a leading sponsor within the football industry both in England and around the world, Continental has agreed a four-year deal with St. George’s Park which sees them join Nike, BT and Hilton in partnership with The Football Association’s £105 million facility. Continental Tyres becomes an ‘Official Supporting Partner’ of St. George’s Park.

With a focus on preparation for driving performance, the Continental presence at the National Football Centre will include a 60-metre indoor ‘high performance’ running track, a goalkeeping ‘stopping zone’ and a bespoke ContiWarmUp area to enable all players to prepare before a game or training session.

Another element of the deal with St. George’s Park will be the joint development of The FA’s soon to be revealed online training area. Sitting in the ‘My Football’ section of the TheFA.com, this resource is designed to help deliver more effective warm up activities that can be tailored to players of all ages and abilities.

Holly Glover, Commercial Manager at St. George’s Park, said: “The new deal with Continental is a hugely significant one for St. George’s Park. As a world leading brand, they bring with them a wealth of expertise and knowledge from having worked in football for many years on a global level, and we’re hugely excited about what the partnership can achieve over the next four years.”

Laura Hardy, Sponsorship Manager at Continental, said: “Our partnership with St George’s Park is very exciting. The facility is a real investment in the future of football in England and supporting that is really core to our values. We are committed to all levels of football from grassroots to elite and St. George’s Park typifies this for us. The integration of ContiWarmUp at St. George’s Park, both into the new FA learning website and physically on the Burton-upon-Trent site, is great for us and the work that we have done to create a platform that really gives a tangible asset back to the game.”