Converse Steps In To Save 100 Club

London’s iconic music venue, the 100 Club, under threat from closure, has been saved by a sponsorship from fashion shoe brand Converse. A statement from Converse today said: “We at Converse are very excited about our new partnership with the legendary 100 Club in London. Converse’s commitment to being a catalyst for creativity is at the heart of the brand and we are dedicated to championing and supporting artists, fans, the music scene, venues and the experience.

“Converse and the 100 Club both share a love for music and this partnership is a great opportunity to reunite the 100 Club with a generation who experienced history inside its walls, as well as introduce it to a new generation with a vow to bring the best in music to its legendary stage.”