Cross Sponsors British Sports Book Awards

brandmeetsbrand has secured writing instrument and personal accessory manufacturer Cross as headline partner of the British Sports Book Awards, the annual promotion for sports writing and publishing.  

The 2015 awards will take place at Lord’s Cricket Ground on 3rd June, hosted by Jonathan Agnew.

The title sponsorship will see the introduction of a new composite logo, which will be included on all collateral including stickers on the shortlisted and winning books in all categories which will be on sale in retail stores including branches of Waterstones, Foyles and WHSmith amongst others.

A series of retail competitions will be run, giving members of the public an opportunity to win Cross gifts, signed editions of winning books and an opportunity to visit Lords Cricket Ground.