Crystal Palace Signs Sure As Official Training Kit Partner

Crystal Palace has signed a partnership with Sure, for the Unilever anti-perspirant brand to become the club’s official training kit partner. The partnership will see Sure branding used on the Palace men’s training wear, and Sure receiving exposure through Selhurst Park LEDs, TV screens and backdrop advertising.

Alice Duffill, Senior Brand Manager, Sure UK & Ireland, said:"We are thrilled to be adding Crystal Palace to our growing list of football partners. Football is by far the most watched sport in the UK and continues to give fans a boost, even during the most difficult of times. The sport is a key passion point for our target audience, and we hope we can utilise our partnerships to encourage people to move more to live more, making every moment matter."