CSM acquires Greenroom Digital

CSM Sport and Entertainment (CSM) has acquired its long-term digital and data partner, Greenroom Digital. CSM has been in partnership with Greenroom Digital for three years, delivering digital and data strategies for a range of clients globally, including HSBC, AIA, Alpine F1 among others. 

CSM’s Digital and Data team will be led by Greenroom Digital Co-Founder, Tom Huggins, who will become Group Digital & Data Director. Huggins said: "Having worked very closely with the CSM team on a number of key clients, I can see this enhanced relationship accelerating our growth in the coming months and beyond. This acquisition is the culmination of years of hard work and delivering results for clients in partnership with CSM and we are delighted to formalise our relationship."

Matt Vandrau, Group CEO at CSM said: "Our digital offering is a key differentiator for us in the marketplace and we are proud to deliver exponential commercial growth for our clients through our performance marketing platform. We are committed to continued investment in our digital offering to provide the very best results for our clients."

The acquisition includes all Greenroom Digital operating markets, except for the business operations in Australia and New Zealand. This will continue to be headed up by Co-Founder, Nick Biggin and CSM will continue to work in partnership with Greenroom Digital in those markets.