CSM partners 'There She Rows' - unassisted town across Atlantic

CSM Sport & Entertainment (CSM) has partnered with ‘There She Rows’ – a team of four women rowing 3,000-miles unassisted across the Atlantic Ocean to inspire the next generation of girls through sport.

The team are taking part in the Atlantic Challenge – the race starts in December from La Gomera in the Canary Islands and finishes in Antigua in the Caribbean. The crossing is expected to take more than 40 days.

“We want to use this row as a platform to inspire more women and girls to get into sport and help to address some of the huge inequalities that still exist,” said There She Rows team captain and CSM’s Women’s Sport Lead, Victoria Monk.

“More than half of girls will quit playing sport by age 17 and there are fewer women than men exercising at every age group – missing out on its benefits in both personal and professional lives."

CSM is committed to supporting and advancing women’s sport.  This partnership with There She Rows builds on that commitment - to inspire and enable change at every level, from grassroots through to elite.

The team are raising money for the Women’s Sport Trust whose aim is to raise the visibility and increase the impact of women’s sport. They are also supporting Endometriosis UK and the Teenage Cancer Trust, two other causes close to their hearts.

Matt Vandrau, Group CEO at CSM, said “Women’s sport is at an incredibly exciting time across the whole industry – we know first-hand from being involved in more conversations with brands, rights holders and athletes than ever before. We also recognise that women’s sport has a role to play beyond the realms of the pitch. That’s why we’re extremely proud to be supporting There She Rows on this venture, as they prepare to row across the Atlantic Ocean to inspire the next generation of women in sport.”