CSM Sport & Entertainment to deliver Major League Baseball’s London Series

CSM Sport & Entertainment (CSM) has been re-appointed to support Major League Baseball (MLB) in bringing regular season games back to London in 2023, 2024 and 2026.

Baseball will return to the capital next year with the St. Louis Cardinals and Chicago Cubs playing a two-game series at London Stadium on June 24-25, 2023.

This follows the inaugural MLB London Series in 2019 when Boston Red Sox and New York Yankees played out their historic rivalry across two thrilling games at London Stadium.

Building on the success of 2019, CSM will once again be responsible for event marketing, ticket strategy and sales, hospitality product development and sales, strategic planning and production of venue operations, player transportation, sports presentation and the wider fan experience on game days.

Working in close partnership with London Stadium and the Greater London Authority during a competitive tender process with other European cities, the successful collaboration has drawn on the strengths of each organisation to ensure London is a key launch pad for MLB’s continued European expansion.

For MLB, London Series will be a high point in an ongoing campaign across Europe to grow the game. MLB Europe will continue to conduct new fan engagement events, produce expanded content and run baseball participation programmes to grow the game’s popularity.

Commenting on the reappointment, Matt Vandrau, CSM Group CEO said: “The 2019 London Series was a landmark occasion, and we were privileged to play our part in delivering such a historic moment. We look forward to once again drawing on our international expertise to execute an excellent event and another unforgettable experience for fans and players.”

Jim Small, Senior Vice President, International, MLB said; “Our commitment to hosting regular season games in London is an important part of growing the game globally, and we look forward to returning next year.

“The 2019 London Series demonstrated CSM’s knowledge and capabilities to deliver successful games.  We have been impressed by the CSM team and are excited by our partnership’s potential to continue delivering memorable events in 2023, 2024 and 2026.”