DHL Launches Front Row Experience With Harlequins

To celebrate the launch of the re-branded North Stand at Harlequins Rugby Club’s ground, The Stoop, DHL, the  club's official logistics partner, has launched ‘Front Row’ to give supporters the chance to win the experience of watching a live Aviva Premiership match from the comfort of a private sofa next to the pitch. 

The prize, for the winner and two friends, comes with free food and drink delivered by a DHL ambassador throughout the game, a DHL goody bag and complimentary match day magazine. To be in with a chance of winning the ‘Front Row’ experience, supporters need to visit www.dhlrugby.co.uk. More details will be tweeted at @DHLRugbyUK.

The Front Row experience kicked off earlier this month with roadshows in Kingston and at The Double Header, giving supporters the opportunity to take part in experiential activities and games. The roadshow next stops at Broadgate in London on Wednesday 11th September.

Phil Couchman, CEO of DHL Express UK & Ireland, said: “We have a long-standing partnership with Harlequins and are delighted to be supporting them again this season for what looks like being another exciting year for the former Aviva Premiership champions and Heineken Cup quarter-finalists. 

“The DHL Front Row will give lucky Harlequins supporters an unbeatable viewing experience at The Stoop and we are looking forward to the first Front Row match against Northampton Saints this weekend.”

Speaking about the Front Row, James Kendall, Harlequins Commercial Director, added:  “We are delighted with DHL’s forward-thinking ways to engage with our supporters. The Front Row provides a unique viewing experience which will really bring the lucky winners closer to the action on the pitch.

“We're looking forward to seeing the first front row guests this Friday at our first home game of the 2013/14 season and we're sure it will be a huge success.”

The DHL Front Row will be available at selected home games throughout the season, starting with Harlequins v Northampton Saints on Friday 13th September.