Domino's Pizza To Sponsor New ITV1 Show Splash!

Domino’s Pizza is sponsoring ITV1’s new Saturday night peak time show, Splash! with Tom Daley. The integrated sponsorship package was negotiated by ITV Commercial and Arena Media on behalf of Domino’s Pizza. The package includes broadcast, online and mobile and kicked off this weekend. The sponsorship idents will be created by Big Communications.

Splash! is a new entertainment series that pitches celebrities against each other as they learn to dive. Featuring Olympic Bronze medal and British and European Championship winner Tom Daley, Splash! challenges some of the nation’s favourite faces to learn one of sport’s most difficult disciplines. 

Simon Wallis, sales and marketing director at Domino’s said: “Our decision to sponsor this brand new show fits perfectly in line with our target audience, promoting Domino’s at the ideal time and in the right place. ITV has an incredibly impressive track record for prime time family entertainment, and I’m sure Splash! won’t disappoint.” 

Henry Daglish, Deputy MD at Arena Media said: "2013 will be another year of innovation and creativity in our on-going partnership with Domino's and Splash! is the perfect way to kick it off.”