Dyson Heats Up Ice Rink

Sponsorship agency brandmeetsbrand has brokered a partnership between PWR Events who run the Tower of London Ice Rink and Dyson.  Dyson is using the event to promote its new product the Dyson Hot fan heater. 

Using touch screen technology, skaters and visitors are able to enter a draw to win a Dyson Hot fan heater, and using a thermal camera, visitors can see heat distribution around the room and themselves.