ESA Debates Issues Impacting Industry

London's BFI Southbank is hosting the European Sponsorship Association's Sponsorship Summit on April 25th and  a stellar line-up of speakers and panellists are preparing to address the audience about the key issues affecting sponsorship - changing technologies and consumer behaviour will be main threads throughout the one-day conference.

ESA is bringing sponsorship expert Kim Skildum-Reid over from Australia for the ‘state of the industry’ address. As Director of Power Sponsorship Kim is known widely through her various publications and communication. Her outspoken and definite opinions should make an interesting opening.

The focus will then turn to how the rapid changes in technology are influencing consumers and David Benson, Director - YouTube Sales and Strategy, Northern and Central Europe will discuss the implications for sponsorship. This will be followed by a panel debate before lunch.

In the afternoon, there will be sessions on 'The Sponsors' View' and the 'Future of the Agency Model' - all of which is designed to get some free and frank discussion going about what people really should be thinking and doing.

Brand strategist, Seamus O’Farrell, Director of Communications at Prostate Cancer UK, and Jamal Benmiloud, Founder, EARN and former VP Marketing, Monster Energy and Head of Marketing at Red Bull, will join Diageo’s Gary Carey, Coca-Cola’s Paul Dwan, Virgin Media’s Richard Larcombe and Santander UK’s Keith Moor for The Sponsors’ View discussion.

Jeremy Edwards, Founder and Director of Content, Activative, joins Sally Hancock, Consultant and former Director of Olympic Marketing, Lloyds Banking Group, Two Circle's Matt Rogan, and Kameleon's David Stubley for the discussion on the state of the industry.

There is still time to book so for the full list of speakers and panellists plus details on how to book for the event, please visit http://www.sponsorship.org/content/sponsorship-summit/speakers.asp