Essentially Joins Forces With ABC Sports Management

Sports marketing and entertainment agency, CSM Sport & Entertainment has strengthened its position in the UK athlete management sector through the acquisition of ABC Sports Management, one of the UK’s top athlete representation businesses. ABC Sports Management will merge with CSM’s Essentially, a leader in commercial sales and athlete management, with immediate effect.

The acquisition is part of the focus on growing the global athlete management division at CSM, which also owns sports marketing consultancy Fast Track, branding specialists ICON, global hospitality experts iLUKA, and JMI the number one motorsports agency. The acquisition also strengthens CSM’s position in each major rugby territory. 

Founded in 2006, ABC Sports Management is considered one of the leading independent agencies in British rugby. It manages the careers of several of the leading players in global rugby including England captain Chris Robshaw, Marland Yarde, Brad Barritt, Alex Goode, George North, Gethin Jenkins, Luke Charteris, Taulupe "Toby" Faletau, Matthew Rees and Bryan Habana.  

Director Christian Abt has worked in the industry since 2001 and is also a qualified lawyer. Born and raised in South Africa, he has lived and worked in England since 2002 and during his time in the sports management industry he has created an excellent client base throughout world rugby.