EXP SPORT Merges With brandmeetsbrand

Sports sponsorship agency EXP Sport Ltd is merging with brandmeetsbrand from October 1st 2011. EXP Sport was set up by Laura Oakes in 2008, focusing on delivering sponsorship in rugby, football, cricket and Olympic sports. Following Laura’s departure to Leicester City Football Club in June this year, EXP Sport has been looking for a merger option. Oakes will remain as a non-executive director of brandmeetsbrand

Karen Morris, managing director at brandmeetsbrand said: “This is a very exciting opportunity for brandmeetsbrand and we are honoured to be working with Harlequins Rugby Football Club and Rugby Expo. We are also delighted to welcome Tom Baynton‐Williams to the team as Account Director, as well as Jodie Jackson, who, after a successful year with EXP Sport in 2009/10, is now coming back to work on the Harlequins account as Account Manager.”
David Ellis, CEO of Harlequins, added: “I am very pleased to be working with Karen and the brandsmeetbrand team and look forward to building on the successes of EXP Sport over the last 3 years. Outsourcing our sponsorship has assisted the club to build strong longstanding relationships across the sponsorship industry and I hope that with brandmeetsbrand’s expert involvement the sponsorship programme will continue to flourish”.