The FA Extends Big Cola Deal In Asia

The FA has extended its partnership with Big Cola, the flagship brand of the multinational beverage company AJE, for a further two years, to include The FA’s 150^th Anniversary Year and remainder of the 2014 World Cup Qualifying campaign.

In addition to being an Official Partner to the England National Team in Thailand, Vietnam, Indonesia, India, Laos and Cambodia, Big Cola will now extend this to include Malaysia and Myanmar.

The FA’s Global Head of Business Development, Sean McAuliffe, commented: “We are delighted to strengthen our brand presence outside the United Kingdom and continue working with Big Cola.  Asia is a market of increasing importance for us and working on partnerships with brands like Big Cola increases our presence in the region and is a great avenue for our Asian fans to support the team.”

Whilst the Big Cola England National Team promotion will start towards the end of 2013, Big Cola is currently focusing on social media promotions and working closely with The FA to increase fan engagement across digital and mobile channels in each market.

AJE’s Chief Marketing Officer, Jorge Lopez Doriga, also commented on the agreement: “We have been very pleased with our partnership with The FA in Asia over the past couple of years. Our Big Cola brand is now strongly associated with English football, and football fans in the region continue to Think Big thanks to our promotions and campaigns with The FA”.