Former Jaguar Global Sponsorship Director Joins Performance Communications

Former Jaguar Global Sponsorships & Brand Partners Director, Jaguar UK Managing Director and CFO for Premier Automotive Group North America, Geoff Cousins, has joined sports and automotive specialist, Performance Communications as a Non-Executive Director. Cousins’ industry experience is aligned to the agency’s two areas of specialism, having overseen the development of The Jaguar Academy of Sport, the brand’s Team SKY and England cricket team partnerships.

Performance Communications, which recently rebranded from Performance PR, will see its offerings strengthened by the addition of Cousins’ sport and lifestyle credentials. The agency has worked across a broad range of sporting arenas in its 12 year history, including Formula 1, the Olympics, European Tour golf, UCI cycling and the America’s Cup, on behalf of brands including Tesco, BMW, Laureus, Nissan, Oddschecker and Multipower. Its manufacturer clients include Nissan, Alfa Romeo, Citroën and Caterham.

The agency’s directors plan to draw upon Cousins’ track record in transformation initiatives in the next stage of the business’s development, as it performs an increasingly international role for its clients.  Supporting wholly-owned offices in Kingston upon Thames and Dubai, Performance  has a network of 13 affiliate agencies, servicing clients across  26 countries.