Fuse Bolsters Senior Management Team

Fuse, Omnicom Media Group’s sport and entertainment agency, has hired Kate Fairclough from WPP’s Hill+Knowlton Strategies. Fairclough joins the growing Fuse team as a Senior Account Director and will focus on a variety of clients including Carlsberg and Nissan.

Fairclough joins Fuse after a four year stint at H+K where she worked with blue chip clients including HSBC, Aviva and OMEGA. Before this she previously held roles at sports lifestyle brand PUMA and specialist communications agency Pitch, bringing a wealth of experience along with her. 

Mark Bullingham, Managing Director of Fuse EMEA, said of the appointment, “Kate’s experience across BTL campaigns and social integration really impressed us and we are confident she will offer some fantastic senior level counsel to our growing portfolio of clients.”

The agency, which specialises in sport and entertainment, has grown from four to 55 people in the UK and to more than 120 throughout Europe over the past four years. Along the way it has established a portfolio of high-profile clients, including Vodafone, Standard Chartered, Gatorade, McDonald’s, Nissan, Renault, Carlsberg, Intel, Virgin Media, Waitrose, John Lewis, Starbucks, Pepsi, Specsavers and Visa.