Futures Sport + Entertainment Appoints Gareth Moore Senior Vice President

Futures Sport + Entertainment (FS+E), a media analytics and brand optimisation agency, sister agency to Interpublic Group’s Octagon, has hired  industry veteran Gareth Moore to lead its European operation. Gareth will take the role of Senior Vice President, working with FS+E Managing Director, Kevin Alavy.

Over the past 10 years Gareth has led the revenue generation for sports research agencies, including The Purple Tangerine and Sport+Markt, securing accounts including The Premier League, Six Nations, IRB, The Lawn Tennis Association, Liverpool FC, and Nokia.

Gareth has a proven track record in leading from the front and extensive experience in dealing with stakeholders across multiple industry sectors.  In his new position, Gareth will oversee commercial revenue; focusing on client growth across Europe and assist with managing the existing client roster.

Commenting on the hire, Kevin Alavy said; “Gareth is an established business builder with unmatched knowledge of the marketplace and our business.”

This announcement comes alongside the relocation of FS+E European HQ in London, to Waterhouse Square to be closer to Octagon. 

“The Futures & Octagon businesses are very complementary.  We have successfully worked together on a number of client projects over the past 18 months,” added Kevin Alavy. “Greater collaboration with Octagon has led to doubling revenue of our Australian business in the past year and we expect similar growth in Europe”.