Grand Royal Whisky Signs Two-year Partnership Deal With Chelsea FC

Sports Revolution has brokered a partnership between the International Beverage Trading Company Ltd and its Grand Royal Whisky brand and Chelsea Football Club, whereby Grand Royal Whisky has acquired the rights to become the ‘Official whisky of Chelsea FC’ for a period of two years. This will allow Grand Royal Whisky to co-brand its own merchandise within Myanmar. 

This is the first time an partnership has been agreed between a Myanmar-based company and a western brand. 

The deal supports Chelsea’s strategy of raising its profile within Myanmar and Asia as a whole, where the English Premier League attracts a cumulative audience of 1.2 billion. Chelsea will be visiting Myanmar and working closely with Grand Royal Whisky during its 2013/14 pre-season tour.

Antony Marcou, Sports Revolution Managing Director, says: “Grand Royal Whisky is a long-standing supporter of local football, and is now able to exploit the popularity of the English Premier League in Asia and increase its own exposure directly to these local markets.”