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Harlequins and Castore have agreed a new multi-year partnership. Castore will supply all training and playing wear for the Club, covering the Men’s, Women’s and Youth teams, as well as take over the running of Harlequins’ retail operations at The Stoop.
Castore’s partnership portfolio now includes England Cricket, Rangers FC, Newcastle United, Aston Villa, Wolverhampton Wanderers, Sevilla FC, Bayer 04 Leverkusen, McLaren F1 and Auto, and athletes such as Matt Fitzpatrick, Sir Andy Murray and Adam Peaty.
Harlequins CEO Laurie Dalrymple said: “After eight very successful seasons partnering with adidas, we have undertaken an extremely thorough process of reviewing our Club Technical & Retail partner, talking to many of the leading global brands in this space. Castore were a clear standout as a best-in-class business that has seen huge growth since its founding in 2015. Their dual approach of supporting our retail operation as well as high quality products for our players and supporters stood head and shoulders above their competition.”.
Tom Beahon, Castore founder, commented: “We are thrilled to partner with Harlequins. As a founding member of the RFU, Harlequins is a truly iconic brand within the world of rugby that is leading the way when it comes to growing the game.
“Harlequins’ annual Big Game, Big Summer Kick-Off and The Game Changer campaigns are sport-leading events within rugby union and perfectly embody Castore’s Better Never Stops ethos. We feel this partnership is an ideal fit for two premium brands that focus on innovation and quality.”Castore and Harlequins are set to unveil their 2022/23 season kits in the coming weeks.