Havas Sports & Entertainment And Seaters Sign Global Partnership

Brand engagement agency, Havas Sports & Entertainment and Seaters, the online platform to fill empty seats at sports and music events, have entered into a strategic partnership.   

Even at sold-out music and sports events, between one and ten percent of seats remain empty. Seaters’ proprietary technology simplifies the management of corporate hospitality for brands by maximising the occupation rate of seats for the events they sponsor and helping brand sponsors avoid the setbacks of last minute cancellations by tapping into a community of fans online. This can, in turn transform negative perceptions into a positive proposition, supporting both sponsors and right holders in connecting with fans and rewarding them. 

According to Havas EE, this partnership will boost Havas SE’s brand engagement and live experience offering for its clients by ensuring that the experience they offer fans is maximised for the greatest number of participants. 

Furthermore, Havas SE will benefit from Seaters’ focus on technological innovation, as its website and mobile app offers a bespoke, real-time solution for clients looking to evolve their hospitality activities, which in turn will help to upweight Havas SE’s hospitality services in the run-up to UEFA Euro 2016, the Rio 2016 Olympic and Paralympic Games and other upcoming major events. 

The partnership follows a round of recent funding for Seaters, raising US$4 million from investors in Europe and the US.