Heinz BIG Soup Extends Partnership With Super League

Heinz BIG Soup has extended its partnership with Super League for the 2013 season. The brand has outlined its commitment this year to maximising awareness of Rugby League outside of the sport’s traditional strongholds and is planning a series of experiential and national media campaigns involving Super League players to help engage new supporters.

Media tie-ups with talkSPORT and magazine Sport will  support Super League’s own plans to grow the game.

The commitment to the professional game is also underpinned by Heinz BIG Soup’s continuing support of the development of the sport at the grassroots level with another season of investment in the National Youth League.

RFL Commercial Director James Mercer said: “There is already a huge awareness of Heinz BIG within Rugby League following their successful association with Super League through the ‘BIG Soup’ brand in 2012 and we are confident that we will see that awareness enhanced further in 2013.”

Chris Nunn, Senior Brand Manager, Heinz BIG Soup said: “After a successful year of sponsorship in 2012, Heinz BIG Soup is looking forward to being a proud supporter of the Super League 2013 season during such a special year for the sport.

“We have been working hard over the winter break to make sure that we bring Super League fans a full-on Heinz BIG Soup experience for 2013, including signing national media partnerships and a new and interactive campaign which will be launched with some well-known Super League faces in February.”