Hisense sales increase ten fold thanks to EURO 2020

International electronics manufacturer Hisense has reported a sales uplift following its sponsorship of EURO 2020. "If the sponsorship of EURO 2016 showed our preliminary global presence, EURO 2020 must be the commencement of Hisense's various brands and products’ globalisation," said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd.  

Sports marketing has become of vital importance to Hisense internationally, and the key to elevating worldwide recognition, improving top-tier product awareness, and driving sales. 

For the duration of the tournament, Hisense launched a range of marketing campaigns in Europe to maximise the sponsorship benefit: from showcasing Hisense's exclusive brand exposure at Festival Towers in six tournament countries; launching a 'Trophy Tour' to engage with customers; to driving traffic through Twitter giveaway campaigns and promoting Hisense's products to e-commerce.  

In comparison with EURO 2016, this year Hisense focused promotional and marketing activity on product sales. Between January and June 2021 and as a direct impact of the sponsorship, sales of Hisense’s flagship Laser TV portfolio increased 10 times year in year. Benefiting from the sponsorship, from January to June 2021, Hisense's laser TVs overseas sales rose by more than 10 times year on year – with messaging highlighting features such as the large screen, Ultra-HD, perfect picture quality and world-class sound.  

Next year Hisense continue its focus on sports marketing as an official sponsor of FIFA World Cup.