Hull FC appoints The Value Xchange to support sponsorship sales efforts

Rugby Super League club Hull FC has appointed The Value Xchange to support its partnership aims and objectives, with a particular focus on national and international brands.

Prior to the onset of the Coronavirus pandemic, the club was able to report record growth across its commercial and merchandising operation, as well as a record number of season ticket members – something the club is keen to reignite as Covid-19 restrictions subside.

Hull FC is looking to add to its roster of partners, which includes Jacuzzi and hummel, with a focus on high profile, national brand partners who have an appetite for activation, fan engagement and developing strong commercial partnerships.

James Clark, Hull FC CEO said:  “Our partnerships are central to the growth of our club and play a significant role in supporting and achieving our objectives on and off the field – especially as we adapt to the post-Covid landscape and with the World Cup on the horizon.

“We are committed to delivering true partnerships, rather than just sponsorship transactions, with a focus on providing value, creative activation and growth for our commercial partners, including genuine interaction with our club, our key stakeholders and our extremely passionate supporter base.

“The team at The Value Xchange share our enthusiasm in this approach, with a good understanding and experience of our strategic framework, and we are looking forward to seeing the influence they can have with their network and skillset as they help us maximise the opportunities for our club and the sport.”