SPONSORSPARTNERS
Financial spread betting company IG Markets has joined international cycling team Team Sky as an official sponsor. Team Sky will carry the IG Markets brand on the collar and seat of all team kit for the 2011 season, starting with January’s Tour Down Under in Adelaide, and all subsequent races including the Tour de France in July.
The partnership will take the team through 60 races, on four continents, over a nine-month season
Team Sky was created in February 2009 and started to compete on the road at the Tour Down Under in January 2010. The 29-strong squad of riders includes the British trio of Bradley Wiggins (triple Olympic gold medal winner), Geraint Thomas (Olympic gold medallist) and Ben Swift (Under-23 European Track Championship gold medallist). The team won 22 races in its first season and entered its debut Tour de France last summer.
Tim Howkins, Chief Executive of IG Group, said: “Cycling is currently going through a renaissance. We hope that our commitment to Team Sky will help them continue their pursuit for success.”
Dave Brailsford, Team Principal for Team Sky, added: ‘To start our second season with a world-leading partner in IG Markets is great news and a real testament to both our ambitions and achievements to date. We are pleased to welcome them into the team and onto our kit.’