SPONSORSPARTNERS
For the third time in succession, Inmarsat has been selected to provide essential voice and data connectivity for the Volvo Ocean Race. Inmarsat FleetBroadband will be used to deliver broadcast quality high-definition television (HDTV) and rich multimedia content from the competing boats to the world’s media. Inmarsat has increased its involvement in the next edition of the race and is now a Race Partner, which will allow the communications company to further heighten its participation.
Knut Frostad, CEO Volvo Ocean Race said: “FleetBroadband has proved it can deliver a flawless performance in tough conditions and that is absolutely essential for us. We need to be able to get reliable and high quality material off the boats and deliver it to the world with immediacy. You could say that the DNA of the Volvo Ocean Race is really based around moving images. And to be able to transmit these images from the boats is core to our communication and story building around the race. In many ways you could say that the Inmarsat’s FleetBroadBand has revolutionised the sport of offshore sailing.
The Media Crew Member (MCM) Award, introduced for the last edition will once again be presented by Inmarsat. In addition, on each leg, an MCM will win a €1000 cash prize for outstanding excellence in communicating across all media from their boat, as judged by a specialist panel. When the race concludes in Galway, Ireland, in July 2012, a €10,000 prize will be awarded to the MCM judged to have made the best overall contribution to race coverage.
Knut Frostad firmly believes the MCM is as much a key player as the helmsman, tactician and the crew. “No story, no sponsorship, no race. It’s as simple as that,” he says. “We wish them all great success.”
Andrew Sukawaty added: “Inmarsat is pleased to recognise the unique contribution the MCMs make to the race bringing the excitement of the race to the masses and delivering millions of dollars in valuable media coverage for race sponsors from the harshest of maritime conditions.”