ITV Sells First Product Placement On ‘This Morning’

ITV is selling its first paid-for product placement – on its daytime show ‘This Morning’. The first on-air date from which the product placement will be allowed is next Monday, February 28th. ITV is running an awareness campaign to inform its viewers.
The first paid for product will be a coffee machine with coffee and offers need to be made by this Friday for the product to be available on set.