Jazz FM Helps To Drive Traffic To TomTom

brandmeetsbrand has brokered a campaign between UK digital radio station Jazz FM and TomTom. The one month deal (November-December) will help to promote TomTom’s retail Christmas offer of £30 towards a customer’s Christmas shopping when they purchase a TomTom LIVE device. 

The competition will require listeners to submit their Christmas journeys, and those selected will have their journeys planned for them live on air using TomTom’s HD Traffic information.  

Karen Morris, director of  brandmeetsbrand,  said: “Audience interaction is a fantastic way of promoting TomTom’s HD Traffic.”

“We are thrilled to be working with TomTom this December. With this new partnership, the masters of the highways help us to navigate the increasingly complex road systems in the run up to Christmas, whilst we can help navigate the wonderful world of jazz. It’s a match made on the motorway." says Jo Coltman, Director of Sales at Jazz FM.

Lyndal Newman, UK marketing manager, TomTom, added “Research we released earlier in the year proved how stressful sitting in traffic can be.  By providing the fastest route through the traffic using HD Traffic, we can help Jazz FM listeners avoid this added tension at one of the most stressful times of the year.”