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Sports and entertainment agency, brandRapport, has been appointed by the international eventing competition, Land Rover Burghley Horse Trials, to manage its communications.
brandRapport will now oversee the creation and implementation of a year-round PR campaign to help drive engagement and awareness for Land Rover Burghley Horse Trials. brandRapport will also be responsible for managing the media operations at this year’s event, which takes place between 4-7 September 2014.
Commenting on the appointment, brandRapport’s managing director, Andy Kenny said: “We are delighted that Land Rover Burghley Horse Trials, one of the sport’s most premium fixtures, acknowledged our expertise in consumer, digital and equestrian PR. We are looking forward to working closely with Land Rover Burghley to help widen the reach of this special event and bring the world of eventing to a whole new audience, whilst providing new and stimulating content for its loyal fan base.”
Elizabeth Inman, event director of Land Rover Burghley Horse Trials, added: “We are pleased to have brandRapport on board as part of the team. The agency brings considerable experience and a fresh approach to the table, based on an impressive association with other leading UK and international sporting events.”
Land Rover Burghley Horse Trials joins brandRapport’s portfolio of clients including Allianz, Barclays, Buxton, Center Parcs, Clydesdale and Yorkshire Bank, Heinz, Jaguar, LV=, npower, Polar, Prudential, Rabobank & Samsung. Five times Olympic Gold Medallist, Sir Steve Redgrave, is Chairman of the agency’s International Advisory Board.