Land Rover joins the Road to Rugby World Cup 2011 and Rugby World Cup 2015

Land Rover will sponsor the Rugby World Cup 2011 in New Zealand and the Rugby World Cup 2015 in England.
Land Rover’s support of both tournaments extends the Company’s strong association with the sport .   In recent years, Land Rover has enhanced its role of Official Vehicle of England Rugby, Premiership Rugby and the UK’s Land Rover Premiership Rugby Cup with the additional sponsorship of the last three British & Irish Lions Tours to Australia, New Zealand and South Africa, as well as the forthcoming sponsorship of the Emirates Airline Dubai Rugby Sevens next month.
As part of the deal for both tournaments Land Rover will supply vehicles to support the organisers, teams and officials. It is the first time that the leading car manufacturer has been involved with Rugby’s showcase tournament.
John Edwards, Global Brand Director, Land Rover, said: “Today’s announcement marks a significant development in the partnership between Land Rover and Rugby.  The Company  is proud of its ongoing support of the sport from a grassroots level to the world class Game and it is fitting that the world’s finest all-terrain vehicles – sold in over 160 markets worldwide -  are now supporting the world’s ultimate Rugby competition.”
 “The International Olympic Committee’s decision to include Rugby in the Olympic Games from 2016 will have a hugely significant impact on the growth of the sport in emerging Rugby markets such as America, China and Asia.  This growth offers Land Rover a fantastic opportunity to further engage with our customers, and general sports fans across the globe.”
Rugby World Cup Limited Chairman Bernard Lapasset said: “We are delighted to be welcoming Land Rover to the Rugby World Cup family. This long-term partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place.”
“Land Rover is a true champion of Rugby from community to elite level and we look forward to working closely with Land Rover to help promote Rugby around the world across the two tournaments.  Together we can reach out to new communities and audiences around the world.”