Land Rover To Sponsor Alltech FEI Equestrian Games 2014

Land Rover has signed as an Official Sponsor of the Alltech FEI World Equestrian Games 2014 in Normandy.  Land Rover’s agreement to support the event as its exclusive car partner builds on its long-established involvement in equestrianism and international sponsorship, including the Land Rover Burghley Horse Trials, the US Equestrian Federation and the Gucci Paris Masters; in 2010 Land Rover USA supported the 2010 World Equestrian Games in Lexington, Kentucky.

The games expect to attract around half a million visitors and a cumulative global television audience of 500 million.

Mark Cameron, Global Brand Experience Director said: “We are proud to be sponsoring the most important event in world equestrianism in 2014, as Land Rover has a long and successful history of supporting horsemanship and sport at all levels. This prestigious competition will provide an exceptional platform for us to connect with audiences in key markets around the globe and demonstrate the quality, performance and appeal of our vehicles.”