LEGO To Sponsor Strand On Nick Toons

LEGO CITY is further developing further its relationship with Nickelodeon by sponsoring a strand running every weekday evening on Nick Toons in a deal by Carat Sponsorship.
Nick Toons has created humorous five and ten second CGI animations for the campaign, a first for LEGO CITY, which will run in and out of programming and ad breaks on the strand and will be on air on weekday evenings between 6 and 8pm. The sponsorship went live last Friday, February 19th.
Nick Toons has also created a microsite which will sit within Nick.co.uk which will give kids the opportunity to engage and interact with the LEGO CITY products – and give kids the chance to win prizes.
The deal was brokered between Julia Scales (Sky Media), Robert Honeywood (Carat Sponsorship) and Laura Di Bonaventura (LEGO).
The campaign will run in two bursts: from the 19th of February to the 3rd of April, and then later this summer.