Limelight Sports Brings Energizer Night Run To UK

The global Energizer Night Run series comes to the UK for the first time this weekend with event partner Limelight Sports predicting that it will be the start of a new trend in running.   Competitors in both the 5km or 10km challenges are set for a new after dark running experience. Each participant will receive a free Energizer LED Headlight and run through Battersea Park alongside the Thames. Once across the red carpet finish, runners will celebrate at a party at Battersea Evolution.    

Craig Dews, Chief Executive at Limelight Sports commented, “It is very exciting to be able to bring the Energizer Night Run to London for the very first time. The event will give thousands of runners the opportunity to experience something completely new in their sport and I’m sure many other cities in the UK will be looking on with interest.  Mass participation sports are continuing to show dramatic levels of growth and new initiatives such as this will provide not only more options within the industry, but also deliver unique experiences for runners.  Creating new and authentic platforms for brands is a key part of what we do at Limelight Sports along with delivering innovative participant experiences.” 

Caroline Mallet, UK Marketing Director for Energizer UK commented, “We’re very pleased to be working with Limelight Sports in order to create the first UK Energizer Night Run. Not only does the event raise the profile of our brand to a number of our key audiences, it allows us to develop our dialogue with consumers and drive awareness of our product ranges.”