Limelight Sports Strengthens Business Development Team

Global engagement agency, Limelight Sports, has appointed Mike Jones as Head of Business Development. Jones has spent 16 years working in Formula 1 and top level motor sport, holding positions including Sponsorship Director, Eurosport Events and Vice President, Sales Europe (Motorsport & Action Sports) at Wasserman Media Group. Jones will join Commercial Partnerships Manager Philip Taylor, former City of London Partnerships Manager and Adam Chapman, former Manchester United Sponsorship Executive in Limelight Sports’ Business Development team.  

Jones’ role will focus on leveraging Limelight Sports’ expertise in mass participation engagement strategies to brands and rights holders, as well as developing the commercial opportunities for properties owned and operated under license by the agency. 

Jones will report to Marketing Director, Bastien Hibon, who commented, “Mike will bring a great deal of expertise and knowledge to our growing Business Development team. He has worked with some of the biggest brands in the world, including Samsung, Porsche and Deutesche Telekom, and his experience will be invaluable as the agency continues to expand, acquire new properties and work with an increasing roster of blue chip clients.”

Commenting on his new role, Jones said, “It is a very exciting time to be joining the talented team at Limelight Sports. With brands increasingly focused on developing in-depth relationships with consumers, the engagement generated through the sporting journeys that our participants undertake has never been more relevant. This, combined with Limelight Sports’ commitment to owning and developing their own IP, provides a very attractive opportunity for major brands in the fastest growing sports sector, participation sport.”