London Irish Appoints Jim O'Toole As New Commercial Director

Jim O'Toole's has been appointed commercial director at London Irish. His 20-year sports marketing career has spanned agencies and rights holders. He has worked with rights holders such as FIFA, The International Cricket Council, Manchester United FC, Williams F1 and for sponsors such as AIG, Vodafone and Moneygram International. He has had commercial responsibility for global championships in powerboating and professional sailing. Latterly he ran his own sports, marketing consultancy Armstrong Kennedy.

Jim, who has been working at London Irish as a consultant since the end of last season, said: “My time as a consultant at London Irish over the last three months has been both enjoyable and rewarding and I am looking forward to the taking on the challenge on a full time basis." 

Chief Executive, Andy Martin, said: "Jim has made a strong start to his time with London Irish and we will be announcing several exciting new partners in the coming weeks for next season, the procurement of which he has been heavily involved with."