London Irish Cements Deal With Crest Nicholson

London Irish Rugby Club and Crest Nicholson have agreed a four year sponsorship agreement which also sees the recently listed house builder become the club’s partner in the re-development of its Sunbury training ground.

 In tandem with the sponsorship agreement, Crest Nicholson and London Irish will collaborate on a range of local and community focused initiatives around a number of Crest Nicholson’s new development projects in Sunbury, Reading and Swindon.

The Crest Nicholson logo will appear on the front of the London Irish jersey in all Aviva Premiership, LV=Cup and Amlin Challenge Cup fixtures.

London Irish Commercial Director, Jim O’Toole, added: “London Irish already has an excellent working relationship with Crest Nicholson and we are looking forward to implementing a meticulously planned marketing partnership that has been moulded around the Company’s very specific business objectives.”