LTA Toasts Extended Partnership with Moet & Chandon

The Lawn Tennis Association has extended its affiliation with Moët & Chandon as its Official Champagne, reinforcing the brand’s association with world class tennis.

The partnership, which began in 2012, will see the champagne brand continue its association with the LTA’s summer grass court events: The Aegon Championships at The Queen’s Club in London, Aegon Open Nottingham, Aegon Classic Birmingham and Aegon International Eastbourne. The partnership will see the winners of the grass court tournaments presented with a specially designed bottle of champagne, and compliments Moët & Chandon’s global partnership with the ATP World Tour.

Moët & Chandon is the official champagne of the ATP World Tour and Barclays ATP World Tour Finals. Commenting on the partnership renewal, Elsa Corbineau, Marketing Director at Moët & Chandon, said: “Moët & Chandon’s heritage is rooted in the pursuit of success, quality, and shared celebratory moments. The Aegon grass court tournaments mark an important series of sporting achievements, and we raise a toast to our longstanding relationship with the LTA and to future moments of celebration.”

LTA Commercial Director James Mercer said: “We are delighted to announce the extension to our partnership with Moët & Chandon. They are a brand synonymous with celebration and success, and give a great taste of the summer of grass court tennis tournaments. We look forward to continued success in the partnership.”