The Luna Cinema appoints Reg&Co to develop partnership strategy

London-based partnership consultancy agency Reg&Co have been appointed by The Luna Cinema to help develop a partnership strategy in 2023.

Established in 2007, The Luna Cinema is the largest provider of outdoor, themed and pop-up cinema events in the UK with 275+ screenings. Each Luna residency tends to last 3–5 days. Current partnership opportunities for The Luna Cinema include headline partner, co-sponsor, bar partner, sampling partner, preferred retail partner and on-screen advertiser.